On the afternoon of December 7, the 6th Hainan Island International Film Festival (HIIFF) Golden Coconut Forum: International Film and Television Industry Cultural Exchange Forum was held at the conference hall of the Kangnian Hotel in Sanya, Hainan Province. Themed "Copyright Innovation and New Industry Ecology from a Global Perspective," this forum centered on in-depth discussions regarding how free trade port policies facilitate international copyright cooperation, the ecological development of the film and television industry, and digital technology empowerment, providing new paths and solutions for the prosperity and development of the global film and television culture. During the forum, an international copyright cooperation signing ceremony was held, where overseas licensing agreements for the film and television copyrights of five outstanding domestic works were signed. The Hainan Branch of the China Copyright Center and Huadai (Hainan) Metaverse Copyright Service Co., Ltd. joined forces to focus on copyright trading and promote international exchange, successfully landing the "first deal" of international copyright trading in Hainan for all cooperating parties.
Sun Baolin, member of the National Committee of the Chinese People's Political Consultative Conference (CPPCC), Secretary of the Party Committee and Director of the Copyright Protection Center of China, noted in his speech that the HIIFF has become an important cultural pillar supporting the construction of the Hainan Free Trade Port. This forum aims to promote cultural exchange and cooperation in the international film and television industry and drive the prosperity of the global film and television industry. He mentioned that the film industry reflects the industrial and cultural soft power of a country or region, and copyright trading serves as a bridge and bond for international film and television exchange. In the current digital era, the rapid development of AI technology is bringing unprecedented transformations to the film and television industry. Through the promotion and application of technologies and standards such as the Digital Copyright Chain (DCI) system, copyright protection for film and television works and other creative works can be better strengthened, and the data copyright management mechanism will promote cooperation in the global cross-border flow of data. During the signing session of this forum, the Hainan Branch of the China Copyright Center and China Copyright Service Co., Ltd. facilitated the intent for licensing cooperation between five Chinese film and television dramas and Spain, advancing cross-cultural exchange and cooperation.
Zhou Chunhua, Member of the Standing Committee of the Sanya Municipal Party Committee and Head of the Publicity Department; Xing Ruiwei, Executive Deputy General Manager of China Copyright Service Co., Ltd.; He Song, Deputy Secretary of the Party Committee and General Manager of Sanya Media and Film Group Co., Ltd.; Niu Jingjing, Director of the Sanya Bureau of Business Environment Construction; Zhou Guowei, Deputy Director of the Sanya Yazhou Bay Science and Technology City Administration Bureau; Xu Wenjun, General Manager of Sanya Golden Coconut Sea Film Co., Ltd.; and Sheng Ye, Chairman of Huadai (Hainan) Metaverse Copyright Service Co., Ltd., along with other leaders and guests, jointly launched the Creative China · International Copyright Trading Platform. The launch of this platform provides a more convenient and efficient platform for copyright trading in the global film and television industry, which is of great significance for promoting the international development of the film and television industry.
Visiting Spanish guests Carlos Moreno and Shi Moran shared the situation of the Spanish copyright market. In recent years, the Spanish film and television industry has achieved success in the international market with works such as The Invisible Guest, and its copyright market shows trends such as the rise of streaming platforms, deepening international cooperation, and accelerated technological innovation toward digital transformation. At the same time, copyright cooperation between China and Spain faces challenges such as cultural differences, differences in copyright protection laws, and intensified competition. However, it is also full of opportunities; for instance, the tax incentive policies of the Spanish government and China's cultural trade support policies provide a favorable environment for bilateral cooperation.
Ms. Narinelli, representative of Ibero-American film production; Mr. Yang Biao, General Manager of Xi'an Weidio Culture Technology Co., Ltd.; and Mr. Sheng Ye, Chairman of Huadai (Hainan) Metaverse Copyright Service Co., Ltd., signed the copyright trading agreement. Mr. Sun Baolin, member of the CPPCC National Committee, Secretary of the Party Committee and Director of the Copyright Protection Center of China; Mr. Zhang Zhenming, Deputy Minister of the Publicity Department of the Hainan Provincial Party Committee; and Ms. Zhou Chunhua, Member of the Standing Committee of the Sanya Municipal Party Committee and Head of the Publicity Department, attended as witnessing guests. This signing promoted cooperation and exchange between the Chinese and foreign film and television industries, laying a foundation for resource sharing and complementary advantages between the two sides.
After the signing ceremony, a roundtable discussion themed "Protection of Rights and Interests of AI-Generated Works: The Application of AI in the Film and Television Industry" was successfully held. It was moderated by Tao Qian, Director of the Intellectual Property Innovation and Competition Research Center at China University of Political Science and Law. Guests included Su Zhihui, Secretary of the Party Committee and President of the Hainan Free Trade Port Intellectual Property Court; Zhao Xiang, Director of the Research Department of the Copyright Protection Center of China; Jiao Heping, Secretary of the Party Branch and Professor at the Intellectual Property Research Center of Xi'an Jiaotong University; Ye Feng, Professor and Doctoral Supervisor at the School of New Media Art and Design, Beihang University, and a national high-level young talent; and Wang Guozhu, Professor at the Law School of Jilin University. They jointly explored the application of artificial intelligence technology in the film and television industry and the protection of rights and interests.
During the guest speech session, representatives from various companies shared achievements and plans related to the film and television industry. Wang Xin from Beyondsoft showcased the company's achievements in the AI field, such as ecological cooperation, industry-academia-research collaboration, AI projects, and animated short dramas, stating that AIGC has broad prospects and that the company will promote the integration of technology and film and television; Lyu Chao from Sanya Yazhou Bay introduced how creating IP images and a series of cultural and creative products aids in the brand building of the park, emphasizing copyright registration and cultural dissemination; Li Qiongxue from Lingshui Yingli Wanxiang described how the "fund + base + operation" model of the Haifeng Film and Television Base facilitates the overseas expansion of short dramas, noting that despite copyright issues in the market, Lingshui possesses multifaceted advantages to build services; Tang Yao from Hainan RSC Software Park pointed out the development and issues of the digital copyright industry, stating that free trade port policies bring opportunities to the film and television industry, that enterprises are clustering in the park, and that a platform is being built with invitations for enterprises to participate in its construction.
This forum was not only a feast of exchange but also a "booster" for the development of the film and television industry, building a platform for global cultural exchange and laying a solid foundation for industry prosperity. In the future, it is believed that with the joint efforts of all parties, the film and television industry will usher in an even more prosperous development landscape.
This forum is hosted by the Organizing Committee of the Hainan Island International Film Festival (HIIFF), organized by Sanya Golden Coconut Sea Film Co., Ltd., and co-organized by the Administration of Sanya Yazhou Bay Science and Technology City, the Hainan Branch of the Copyright Protection Center of China, China Copyright Service Co., Ltd., Huadai (Hainan) Metaverse Copyright Service Co., Ltd., and the Center for Intellectual Property Innovation and Competition Research at China University of Political Science and Law.
