To further keep pace with the development trends of the film and television industry and boost the high-quality development of the copyright culture in the Hainan Free Trade Port, the Film and Television Digital Rights Management Forum & Film Technology Innovation Forum of the 5th Hainan Island International Film Festival (HIIFF) was held in Sanya on December 18. Based on the integration of culture and technology, this forum centered on hot topics such as film and television digital copyright protection, AIGC, film industrialization, and new creative audio-visual technology standards including HDR Vivid and Audio Vivid. It released technological innovation achievements in the film and television industry, advanced the ecological development of film and television digital copyright protection and film technology innovation, and facilitated the prosperous development of the industry.
Attendees of the forum included Zhang Meiying, former Vice Chairperson of the CPPCC National Committee; Tong Gang, former Member of the Party Leadership Group and former Deputy Director of the State Administration of Press, Publication, Radio, Film and Television, and Vice President of the China Federation of Radio and Television Associations; Zhang Jun, Executive Deputy Director of the Publicity Department of the CPC Hainan Provincial Committee and Director of the Provincial Film Bureau; Zhang Hong, Director of the Digital Film Program Management Center of the Publicity Department of the CPC Central Committee; Ren Zhonglun, Vice Chairman of the China Film Association; Sun Baolin, Member of the CPPCC National Committee, and Secretary of the Party Committee and Director of the Copyright Protection Center of China; Fu Mingdong, Vice President of the Academy of Broadcasting Science under the National Radio and Television Administration; Zhang Wei, Director of the China Film Science and Technology Research Institute; Zhou Chunhua, Member of the Standing Committee of the CPC Sanya Municipal Committee and Director of the Publicity Department; and Tang Ze, Vice Chairman of the Sanya Municipal CPPCC.
In his address, Sun Baolin stated that copyright is the core of culture, the embodiment of creativity, and the pioneer in perceiving and applying the latest technologies. As the film and television industry embraces the digital wave to explore new scenarios and practices, copyright is undoubtedly the most crucial element. Emphasis should be placed on leveraging the natural advantage of copyright in bridging culture and technology, optimizing full-chain services for film and television copyrights, and contributing the power of copyright to promote the high-quality development of the film and television industry. He suggested further strengthening the concept of film and television property management; leveraging the advantages of the Hainan Free Trade Port to promote Chinese culture overseas; and empowering film and television creation and value mining through copyright plus technology, thereby forging maximum synergy among the balanced interests of all parties.
In his address, Ding Wenhua, Academician of the Chinese Academy of Engineering and Chairman of the China Broadcasting, Film and Television Digital Rights Management Forum, stated that the forum explored the practices and innovations of digital rights management in the film and television industry and released the industrialization achievements of the digital rights management standards for audio-visual content distribution. He expressed particular delight in seeing that mainstream OTV manufacturers have begun integrating hardware security-level ChinaDRM, and that some high-end televisions have passed the ChinaDRM product security assessment. He believes this will have a profound impact on the healthy development of digital rights management in the film and television industry.
In his address, Fu Mingdong stated that the broadcasting and online audio-visual industry is currently facing a new round of technological upgrades driven by ultra-high-definition television, 5G, artificial intelligence, and blockchain, making the demand for digital copyright protection of film and television content more urgent than ever. Next, the Digital Media Content Protection Technology Research Laboratory, established by the Academy of Broadcasting Science with the approval of the National Radio and Television Administration, will continue to strengthen cooperation with all parties across the film and television content industry chain and drive the continuous evolution of copyright protection technologies. It will further improve the technical evaluation and service certification for audio-visual content copyright protection, and promote compliant and orderly competition in the copyright protection market. It will also continue to excel in cultivating digital copyright protection talent and fostering international exchanges, providing public welfare support for industry development and technology output. Together, these efforts will create a highly secure and broadly covered digital copyright protection environment for the prosperity of the broader audio-visual content ecosystem, driving the industry's high-quality and innovative development.
In his address, Ren Zhonglun stated that the essence of film lies in its integration with technology and its manifestation as cultural soft power, while also reflecting the value of technological film and television. For over a century, film has evolved in tandem with technological advancements and made breakthroughs alongside technological breakthroughs. All of our film artists are acute, sensitive, and agile in their response to technological developments, adept at transforming the latest technological achievements into the newest forms of cinematic expression. In recent years, the progress of Chinese cinema, particularly its technological advancements and development, has attracted global attention.
On-site ceremonies also included the launch of the ChinaDRM+ Ultra-High-Definition Audio-Visual Service, the release of the list of ChinaDRM products that passed the assessment in 2023, the signing ceremony for the Digital Copyright Protection Trust Management Center, and the launch of the collaborative research on the registration mechanism for AI-generated content. Additionally, the implementation guidelines for the application of Digital Rights Management (DRM) technology in audio-visual content distribution were promulgated.
In addition, roundtable forums were held on themes such as Film Technology Innovation Practices and Future Prospects and the Evolution of Audio-Visual Copyright Protection Technologies.
Original Title: The Film and Television Digital Rights Management Forum & Film Technology Innovation Forum of the 5th HIIFF Held in Sanya, Advancing the High-Quality Development of Hainan's Film and Television Industry
Source: Sanya Media Convergence Reporter Feng Chenyang
Editor: Lin Qi
