Hainan's Local Specialty Old Salt Drink — Lao Yan Ji
is officially announced as the 7th Hainan Island International Film Festival (HIIFF)
Official Specialty Beverage Partner
When the cinematic feast of "Vast Ocean, Boundless Light"
meets Hainan's signature old salt flavor
this island carnival for global cinephiles
gains an exclusive taste memory
December 3 to 9, 2025
in Sanya, Hainan
Lao Yan Ji accompanies you on every journey toward the starlight
As a local tea beverage brand deeply rooted in Hainan, Lao Yan Ji has always embraced "Authentic Old Salt, Pure Fresh Fruit, Pure Handcraft" as its core, integrating and innovating upon Hainan's traditional tea culture by combining Hainan's old salt intangible cultural heritage techniques, tropical fresh fruits, and tea culture. Starting from a classic old salt lemonade, it continuously unlocks the possibilities of combining old salt with tropical fresh fruits and local ingredients, creating a series of specialty tea beverages that feature unique island charm and cater to modern healthy tea consumption trends. Every product is Lao Yan Ji's profound interpretation of the taste of Hainan, making "old salt"—a flavor symbol hidden on the island—a distinct identifier of Hainan's flavor profile.
As Lao Yan Ji officially becomes the Official Specialty Beverage Partner of the 7th HIIFF, this encounter between "local flavor" and an "international stage" is not merely a collaboration between a brand and a grand event, but an excellent opportunity for Lao Yan Ji to promote the city's flavors and local culture.
The global influence of the Hainan Island International Film Festival opens a window for Lao Yan Ji to the world. Through a cup of old salt beverage, it allows global filmmakers, guests, and cinephiles to experience Hainan's culinary heritage, presenting everyone with the most authentic "Hainan Flavor Card."
In addition to the classic old salt series of tea beverages
Lao Yan Ji also brings three specially crafted tea beverages this time
Golden Coconut Awards - Old Salt Mango Passion Fruit
Realm of Light and Shadow - Old Salt Grape Water
Opening Red Carpet - Strawberry Oolong
With refreshing tastes to suit different preferences, they capture tropical vibes in a cup and cleverly integrate cinematic elements, bringing dual visual and gustatory surprises. Among them, "Opening Red Carpet - Strawberry Oolong" selects fresh strawberries to collide with oolong tea, creating a richly layered flavor; when the cup is swirled, its pinkish hue resembles the starlight on the red carpet, perfectly echoing the dazzling red carpet moments of the film festival's opening ceremony.
The "savory aroma of light and shadow" conveyed by Lao Yan Ji this time combines traditional tea beverages with the light and shadow of cinema, allowing every "old friend" to experience the "Hainan flavor" amidst their cups.
Besides the limited-edition beverages, another highlight of this collaboration is the "Clinking Glasses with Old Friends, Continuing the Splendor" check-in activity specially designed for cinephiles. From December 3 to 9, 2025, cinephiles can participate in on-site check-in lucky draws to unlock surprise prizes, further enhancing their sense of participation and anticipation.
From the taste of Hainan in the streets and alleys to an international calling card at the film festival, every step Lao Yan Ji takes is writing a path of integration between "local culture" and "international expression." In the future, Lao Yan Ji will continue to be rooted in Hainan's old salt culture, leveraging the global reach brought by the festival to establish a new brand image that combines local depth with an international perspective—✨letting the taste of Hainan be shared with the world.
